On May 28, ASG Aviation Services Company Limited (ASGA), a subsidiary of ASG Corporation, officially commenced operations of the ASG Sky Lounge, located on the second floor of Terminal E (adjacent to boarding gate 13) in the domestic terminal T1 at Noi Bai Airport.
With its prime location near the boarding area, ASG Sky Lounge not only optimizes the travel experience for passengers but also marks a strategic move by ASGA in the competitive race to elevate pre-flight services—an increasingly vibrant sector with numerous new entrants.
As a highly experienced provider of aviation services, including ground handling and non-aviation services, ASG Aviation Services Company Limited (ASGA) currently operates over 50 diverse service outlets, such as food and beverage shops, souvenir stores, and business lounges at major airports across the country.
The launch of ASG Sky Lounge not only completes ASG Aviation Services Company Limited (ASGA) airport service ecosystem but also demonstrates its commitment to enhancing passenger experience through next-generation products.
“ASG Sky Lounge is not just a lounge; it is a space to begin one’s journey—where every customer deserves to relax, enjoy, and experience professional care through our diverse services,” said Mr. Tran Quoc Hung, Deputy General Director of ASG Aviation Services Company Limited (ASGA).
In addition to the standard amenities of a traditional business lounge, ASG Sky Lounge offers several attractive and unique features, such as a reading and movie area within the lounge. A notable distinction of ASG Sky Lounge is Sky Spa, an exclusive mini-spa brand that provides a rare relaxation experience not currently offered by other lounges in the area. This is part of ASG Aviation Services Company Limited (ASGA) effort to deliver a comprehensive and differentiated service experience, setting a new standard for airport lounges in Vietnam.
Not only does it feature a modern and youthful design suitable for dynamic customers, but ASG Sky Lounge also expands its service beyond the traditional business class ticket holders. With a reasonable price of only 399,000 Vietnamese dong per visit, any passenger can access this premium lounge space.
A Strategic Move in the “Airport Experience” Race
ASGA is not alone in this endeavor; the business lounge market at major airports like Noi Bai is becoming a new battleground for many brands. From banks to aviation service companies, all are accelerating efforts to establish distinct lounge spaces aimed at enhancing the customer experience and fostering long-term loyalty.
For ASGA, investing in ASG Sky Lounge is a strategic step in expanding its ecosystem of logistics and airport amenities. Although new to the business lounge sector, ASG Sky Lounge has quickly made its mark with a modern space, unique amenities, and a spirit of innovation—shaping a new generation of lounges.
The launch of a well-structured, experience-rich model with broad accessibility in terms of pricing demonstrates a clear direction: to capture the young and dynamic customer segment, a high-potential market that remains underserved in this traditionally limited and conventional sector.
Link:
- Cafebiz: https://cafebiz.vn/asg-tan-cong-vao-linh-vuc-phong-cho-san-bay-ra-mat-asg-sky-lounge-tai-noi-bai-gia-chi-tu-399000-dong-176250601085657128.chn
- Nhịp sống thị trường: https://markettimes.vn/asg-tan-cong-vao-linh-vuc-phong-cho-san-bay-ra-mat-asg-sky-lounge-tai-noi-bai-gia-chi-tu-399-000-dong-83758.html
